Introduction to Salt Lake Scents

For Paige, founder of Salt Lake Scents, her homemade bath and body products were already a hit at Utah fairs and markets.

From silky lotions to fizzy bath bombs to her standout CBD line, she had built a loyal local following. But there was a limit: every sale required her to be physically present. Expanding her business meant adding more events – a physically exhausting and unsustainable way to grow.

Without a permanent online home, her business visibility and reach were capped. Out-of-town customers couldn’t buy, locals who loved her products had to wait for the next fair or market to restock, and without a central place to showcase her brand, word-of-mouth momentum only went so far – it still relied on people being willing to show up in person to see her products.

The Vision

Paige’s vision for Salt Lake Scents was simple but powerful: create a welcoming online space where customers could experience her brand anytime, anywhere. She wanted a website that would make it easy for people to find and purchase her products, whether they discovered her at a market or through a friend’s recommendation. Just as importantly, she wanted it to be a central place where customers could see upcoming market dates, browse her full product line, and find local boutiques carrying her products.

For Paige, the new site wasn’t just about expanding her reach – it was about making her business more sustainable. By giving all of her customers an easy way to shop, she could grow without adding more physically demanding markets to her calendar. And by having the ability to make small updates herself, she could keep the site fresh without waiting on or paying for outside help every time she wanted a change.

The Approach

With Paige’s goals in mind, our priority was to build a site that felt like an extension of her brand — warm, welcoming, and calming, just like the experience of using her products. Since she already had branding, photography, and written content, we could focus on creating a design that showcased her work beautifully and made shopping effortless for her customers.

We started by mapping out the customer journey, ensuring visitors could quickly browse products, learn where to find them in person, and see upcoming market dates. The design leaned into clean layouts and soothing colors that echoed the sensory appeal of her bath and body products. And because Paige wanted the option to be able to manage the site herself, we built everything with user-friendly tools that made day-to-day updates simple and stress-free.

Key Features

The new Salt Lake Scents website was designed to be more than just an online store – it’s also a hub for everything her customers might want to know about her brand and products. Some of the most impactful features include:

• E-Commerce Store: A clean, easy-to-navigate shop where customers can browse her entire product line and purchase directly online.
• Event Calendar: A simple, updatable schedule showing the markets and fairs Paige will attend throughout the year, helping customers plan to see her in person.
• Interactive Location Map: Highlights boutiques and stores across Utah that carry her products, making it easy for local customers to shop nearby.
• Shipping Integration: Allows customers outside her local market circuit to enjoy her products no matter where they live.

Each feature was built with flexibility in mind so Paige could update them on her own, or lean on us for support when she preferred to save time.

Empowerment & Training

From the beginning, Paige wanted the freedom to manage her own website without having to rely on a designer for every small change. Once the site was launched, we provided hands-on training to make sure she felt confident updating it herself. She learned how to add new products, edit existing ones, update images and text, and manage her full e-commerce workflow.

That flexibility has been a game-changer. Paige can keep her site fresh with new product launches, seasonal deals, and sales whenever she wants. And when she’d rather save time or focus on other parts of her business, she knows she can hand the updates off to us. It’s a balance that gives her both control and peace of mind – the perfect mix for a busy small business owner.

Results & Impact

The new website quickly became the go-to destination for everything Salt Lake Scents. Customers could finally shop whenever they wanted, whether they lived nearby or miles away. Local shoppers loved being able to browse the full product line between markets, while out-of-town customers could place orders for the first time.

In the first year, Paige saw a steady lift in sales, but the real growth came the following year when, in just the first eight months, those online sales increased by more than 10 times. Beyond the numbers, the site added a level of professionalism and convenience that helped strengthen her brand’s presence in the community. Instead of relying solely on exhausting event schedules, Paige now had a sustainable way to grow her business year-round.